The preferred drink that is soft in the whole world, Coca Cola, originated from Atlanta, Georgia, in the year 1886.

The preferred drink that is soft in the whole world, Coca Cola, originated from Atlanta, Georgia, in the year 1886.

Being a prominent manufacturer, dealer and supplier of non-alcoholic drink concentrates and syrups globally, Coca Cola supplies its beverage concentrates and syrups to distributors, bottling and canning operators and fountain retailers and wholesalers. Apart from bottled and canned soft drinks and concentrates, the company’s beverage products consist of various tea, coffee and sports drinks. Although the company started building its international network into the 1920s, it now operates in nearly 200 countries and produces significantly more than 400 brands.

Written by Anna D.

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McDonald’s is one of many world’s largest chains of take out restaurants, which is fabled for its hamburgers. It serves nearly 68 million customers each in 120 countries all over the world day. Along with its headquarters in america, McDonald’s began its operations into the year 1940 as a barbecue restaurant, that was operated by Richard and Maurice McDonald. However, when you look at the year 1948 the restaurant reorganised its business as a hamburger the stand by position incorporating production line principles. Further in 1955, Ray Kroc became a franchise agent when you look at the company. He later purchased the restaurant chain from the McDonald brothers and were able to expand it on an international level.

Published by Anna D.

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Marketing Essays

In the last several decades, globally recognised and established brands have been demonstrating interest that is growing new global markets including those of developing countries (Riley et al., 2016). While these environments are connected with substantial customer resources, the entry into them is generally hindered by various economic, political or cultural barriers. The necessity to adjust to the particularities of each and every country of presence often forces global brands to adhere to ‘glocalisation’ strategies that combine the core aspects of their positioning that is international with positioning concepts to improve the effectiveness of marketing communication (Parsons and Maclaran, 2017). However, the substantiation of these choices might be complicated and companies’ market entry decisions often have to be studied on a case-by-case basis. The aim of this essay would be to explore the key reasons why brands that are global different positioning strategies within the countries of their presence.

Authored by Katy J.

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Strategic management allows for identifying the essay writers positioning of companies within their environment that is external and their internal resources and capabilities and discover the optimal types of ensuring their growth and business success (Omolade and Tony, 2014). In addition, the quality of strategy development and also the outcomes of the implementation directly rely on the skills regarding the managers acting as decision-makers (Sabourin and Ayande, 2014). Spanish fast fashion companies count on innovation and intangible resources to produce global growth (Truett and Truett, 2014). This emphasises the necessity to find the most effective management that is strategic to determine potential bottlenecks that decrease the grade of decision-making within these organisations and give a wide berth to them from giving an answer to relevant market trends. Hence, the goal of this essay is always to explore what management that is strategic and skills would stimulate the growth of this fast fashion industry in Spain.

Published by Philip S.

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Given that Internet sales industry is constantly growing on a scale that is global companies are looking for new methods to influence customer behaviours and motivate clients to purchase their products and services when you look at the online environment (Dai et al., 2014). The grade of corporate information resources is among the critical antecedents of conversion, which emphasises the role of Internet platform elements within the process that is decision-making. Therefore, web site design is highly significant since this dimension is in charge of the convenience, effectiveness and trustworthiness of marketing interaction with prospective customers (Rozekhi et al., 2014). However, its role within the decision-making process is often vaguely defined. The aim of this essay is to explore how design that is website influence customers’ intention to look online.

Compiled by Josh A.

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Marketing and sales communications is an essential part of any online strategy utilizing the companies’ competitiveness and financial returns frequently perceived through the information of their messages therefore the channels of their delivery (Falat and Holubci, 2017, p.148). However, inspite of the importance of this concept, there still remains substantial ambiguity surrounding its strategic functions and roles for contemporary businesses. By way of example, scholars are yet to attain a specific conclusion on how electronic word-of-mouth (eWOM) could possibly be successfully incorporated into the communications strategies of contemporary organisations (Park et al., 2018, p.304). This essay critically analyses the applications marketing communications because of the purpose of evaluating their strengths that are major weaknesses.

Authored by Jess C.

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For their growing popularity with consumers, social networking have become an marketing that is effective channel as well as one-to-one communication means (Keegan and Rowley, 2017). Social media (SMM) is usually reported to subscribe to consumer engagement and produce positive perceptions and attitudes towards brands, products, and services (Chen et al., 2016). While SMM influences the way consumers evaluate and perceive goods and services when you look at the environment that is online it generally does not necessarily results in a purchase decision (Barger et al., 2016).

Authored by Josh A.

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Customer communication is amongst the main antecedents of client satisfaction within the environment that is modernHanninen and Karjaluoto, 2017). Being able to contact a ongoing company on a 24/7 basis is generally recognised as a sign of consumer recognition and support. However, not absolutely all organisations can afford recruiting large teams of English-speaking assistants with in-depth product training. Artificial intelligence (AI) solutions and AI-powered chatbots provided a remedy to this dilemma and allowed many organisations to implement 24/7 functionality into their marketing communication strategies (Pavliscak, 2018). The menu of successful adopters includes such companies as Whole Foods, Pizza Hut, Domino’s, and H&M (Kim, 2018). However, these brands belong to the mass market segment and their consumers may not have the level that is same of expectations as premium brands clients. This gap is closed by this essay by exploring the aftereffect of chatbots in the customer satisfaction in luxury e-services.

Authored by Josh A.

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With Apple using face scans to unlock your iPhone X and Google incorporating FaceNet functionality to sort your Google Photos and tag people it is evident that facial recognition has become a modern-day phenomenon on par with blockchain and artificial intelligence (Gemalto, 2018) in them,. While engineers and programmers are seeking new techniques to improve the accuracy and effectiveness with this technology, marketers are more concerned with the real ways it can be used to boost customer communication and personalisation. In the one hand, being able to identify consumers behind the product and even ‘read’ their emotions may be highly valuable for promoting products or services that fit their mood and preferences (Yang et al., 2018). Having said that, this raises multiple ethical challenges within the scope of this recent personal data protection regulations and also the rights for privacy. Unfortunately, the field of facial recognition application in marketing is a area that is relatively understudied of knowledge. This suggested the requirement to explore the opportunities that are emerging challenges in this sphere which you can use by modern marketers.

Written by Jess C.

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Finance Essays

Security holdings become riskier when stock prices fluctuate. Such fluctuations are commonly thought to be volatility, whereas, minor ones are generally considered market noise (in other words. the shifting positions of investors on inter-day trading). Thus, as investors relocate to enhance their positions, a number of variables are taken into account, such as for example macroeconomic conditions, accounting statements and industry trends. Option valuation also takes these variables into consideration utilizing the present worth of the stock price as a benchmark by which hedges will soon be formed. The major variables used to derive an price that is option’s current stock price, intrinsic value, time for you expiration, and volatility (Bodie et al., 2009). Therefore, options can best be described as ways that investors can take advantage of superior information to hedge against their current stock positions.

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